Don’t Drop the Ball on Your Business’ Website

Don’t Drop the Ball on Your Business’ Website

The Internet has billions of visitors on a daily basis.  It is revolutionizing our world and cannot be ignored by today’s businesses.  Users are potential customers, and when searching the web they are deciding if they want to do business with you or not.  Take it or leave it, but appearance means a lot when it comes to your businesses’ website.

Being a technology company, we know how important it is to stay up to date on all the latest trends.  But we’ve got to admit… we dropped the ball when it came to our website.  The realization first came to us in the Fall of 2014, and shortly after our roller coaster of a ‘new website’ journey began!

Here’s a snapshot of part of the old site…

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After the light bulb turned on-

In short, there was little left on our old site we were happy with. Here are just a few of the reasons why:

  • First, the old site generated little to no traffic, and if it did we had no way of knowing.
  • Next, our language sounded like we were talking to industry experts (we even struggled to understand what our message was!).
  • Being just over 4 years old, the site and the information on it didn’t portray a clear image of who we were at SPI or even what we currently do.
  • The site was written in an older html code, and it was difficult to make even small changes unless you are a website guru – which we were not!
  • One of the biggest reasons above the others was mobile responsiveness.  The old site was not mobile responsive (meaning it automatically resizes itself for the device it’s being visited from), and we found out Google was changing their SEO rankings. If your site was not mobile responsive, it would no longer appear in the top searches starting April 21, 2015.  Let’s just say this was the push we needed! http://www.practicalecommerce.com/articles/83483-SEO-Google-to-Make-Mobile-friendly-a-Ranking-Signal

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After discussing everything we didn’t like, it was time to discuss plans for the new site.  We spent hours brainstorming and discussing the direction we wanted to take the site (this also led us into rebranding SPI).

During our early discussions we revisited who SPI really was and what we cared about.  It was unanimous – our customers are who we care about… So the new site was designed one hundred percent from a customer’s perspective and their experience.

Next in our website series… developing the layout and plan for the new site, and picking website designers! Stay tuned!

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